Meeting/Event Information

CMAA September Lunch Program

September 14, 2017
11:30 AM to 1:00 PM
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18 Seaboard Restaurant
18 Seaboard Ave #100
Raleigh, NC 27604

Come and Learn:


Why Use Social Media? What Channels Should We Use? How Do We Implement Social Media?


The most effective way to leverage social media is to think of it in terms of any basic networking strategy. It’s a fact that the best way to expand a construction business is through connections. Regular, repeated connections are the key to keeping the prospect pipeline full, and existing customers need frequent reminders of a company’s size and market activity. For all of these reasons, having a regular presence on the right social media channels is important. This talk will cover the social media channels most applicable to the construction industry and how to leverage them to engage with your customers, build your brand, and grasp customer insights you would not otherwise be able to access.


Speaker Bio:

Julie Cook (AEC Marketing, LLC) is a marketing expert dedicated to the A/E/C industry. She received her MBA in 2008, where she was voted "Mostly Likely to Become a Chief Marketing Officer" by her class. She went on to work to hone her skills at a top ENR-ranked engineering firm for nearly seven years. Earlier this year, Julie launched her own marketing firm focused on helping small to mid-sized engineering and construction firms boost their bottom line through carefully crafted marketing tools. Some of Julie's favorite things are developing and understanding target personas to guide messaging; crafting and executing measurable strategic marketing plans; and connecting with audiences in real-time via personable social media programs.



$30.00 Member Registration

$10.00 Student Registration

$40.00 Guest Registration